Social Media

Your business should dominate the social media landscape

In today's digital world, a strong social media presence is essential for business success. Social media marketing (SMM), social media optimisation (SMO), and paid social media advertising are your best allies in achieving this visibility.

SMM involves creating and sharing content on social media platforms to attract and engage your target audience. SMO enhances your social media profiles and posts to improve their visibility and effectiveness. Paid social media advertising amplifies these efforts by using targeted ads to reach a broader audience and drive immediate results.

Together, they form a powerful strategy that increases your brand's reach, drives targeted traffic to your website, and boosts engagement and conversion rates.

"Co.gency leverages our Meta Business Partner expertise to help our clients stand out, maximise campaign success, and drive growth. As a Meta Business Partner, Co.gency is recognised among the top companies in the Meta Partners program, showcasing our commitment to excellence and results in the social media landscape. "

With the majority of consumers turning to social media to discover products and services, not leveraging social media marketing means missing out on valuable business opportunities.

Our social media marketing and optimisation services are designed to elevate your business to the forefront of social platforms, ensuring you capture the right audience at the right time.

TikTok

TikTok helps businesses engage with a young, active audience through creative short-form videos. Its algorithm-driven discovery feed enables quick virality, reaching millions. Businesses can use targeted ads to boost brand awareness and engagement. Participating in trends and challenges enhances visibility and community engagement. Embracing TikTok can expand brand reach and drive impactful marketing outcomes.

Pinterest lets businesses visually showcase products, ideal for lifestyle, fashion, and home decor brands. With over 400 million users seeking inspiration, Pinterest drives traffic and sales through visual search. Businesses can create appealing boards and pins, boosting brand awareness and engagement. Advertising options help promote pins to specific demographics. Using Pinterest enhances brand visibility, drives website traffic, and increases sales.

SmartSpons

Introducing SmartSpons, a cutting-edge tool powered by an algorithm that strategically boosts social media posts based on their initial organic performance. By empowering page followers to indicate relevance, SmartSpons enhances cost-efficiency, ensuring resources are allocated where they matter most. Leveraging insights, posts are boosted during peak user engagement times, optimising effectiveness and driving superior cost-efficiencies.

We stand apart for our specialised social media marketing services

Our deep understanding of both local and global social media trends, combined with a client-focused approach, will help your business achieve its digital marketing goals.

Our team of social media experts brings together a wealth of experience and a passion for optimisation, offering personalised solutions that align with your business objectives.

With a focus on transparency, integrity, and results, we're committed to helping you outperform your competition and drive business success.

1. Social Audits

Dive deep into your social media performance with our comprehensive social media audits. We identify any obstacles to your engagement potential, provide solutions, and map out a strategic plan to enhance your online presence.

2. Social Strategies

Leverage the power of paid social to instantly boost your visibility.

Our social media experts design targeted advertising campaigns that reach and resonate with your audience, maximising your return on investment.

3. Content Optimisation

To make your content shine on social media, we ensure your posts, stories, and ads are engaging and optimised for maximum reach, helping you stand out and connect with your audience effectively.

4. Analytics. & Reporting

With our analytics tools, you'll gain a clear view of your social media performance. We provide actionable insights to continually refine your strategy, ensuring your digital marketing efforts achieve the best possible results.

How long does it take to see results from social media marketing?

Social media marketing is a versatile strategy. Depending on your goals, organic growth can take a few months, whereas paid campaigns can yield immediate visibility and engagement.

Can I focus solely on social media marketing (SMM) or paid social media advertising (PSMA), not both?

While either approach can be effective individually, integrating SMM and PSMA offers a comprehensive strategy that maximises online visibility and engagement.

Are your strategies adaptable to social media platform updates?

Absolutely, we ensure our team stays updated on all social media platform guidelines and updates, ensuring our strategies remain effective and compliant.

What sets Cogency apart from other social media marketing agencies?

Our expertise across diverse industries, paired with a personalised, results-oriented approach and steadfast dedication to our clients' success, distinguishes us. Explore our case studies to learn more.

What Clients say about us

Kylie Hannah

General Manager Membership, Brisbane Racing Club

Before our ticketing and loyalty systems were siloed, leaving us blind to valuable insights about our members. But Co.gency's team came in and completely transformed things using HubSpot.

Now we have a clear picture of member engagement, allowing us to personalise experiences and drive revenue like never before.

Their data-driven approach has been a game-changer. We've seen a significant increase in member satisfaction thanks to targeted offers and improved ticketing convenience. Plus, their insights have helped us identify new revenue opportunities, leading to a measurable boost in our bottom line.

Jon Fleming

Industree Group

A strategic approach that focuses on building a strong brand identity, fostering emotional connections with your customers, and creating a unique brand experience will increase brand loyalty and advocacy, and drive long-term success for your business.

Linda Hannah

Asia Pacific General Manager of Marketing, Caesarstone

Co.gency have identified and clearly articulated many of the key issues and challenges we are currently facing. I am blown away by the work. I am so pleasantly surprised by this, just WOW!

Craig Murphy

ANZ Senior Brand Manager, 3M FUTURO

A simpler way for customers to find the right support or brace they need in under 30 seconds. “’Find My Fit’ was an insight driven initiative by our advertising agency Co.gency, who delivered the experience from idea, into production, right through to execution.

James Pearson

Chief Executive Officer, 30 Seconds

While we’ve established a strong footprint within hardware retailers, the task has now turned to cementing 30 SECONDS as the go-to outdoor cleaner in the minds of Aussie consumers. Co.gency developed a solid media strategy that explored a range of media options to find the right balance of reach and impact for the creative platform.

Luciano Llorens

Head of Marketing, eToro

Co.gency has the specialist skills we need to leverage our sponsorship opportunities and media requirements. Their strategic conceptual thinking has also helped us define our course and localise our brand here in Australia, making them the perfect agency partner for eToro.

Tony Partridge

CEO, Brisbane Racing Club

Co.gency perfectly understood our strategic challenges. They captured the spirit and excellence of racing while showing how it permeates through our broader hospitality, events and member experience offering.

Your business should dominate the social media landscape

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