Data & Analytics services

Bridge Data to Insights

In the digital landscape, data is not just information; it's the key to unlocking unparalleled insights and driving strategic decisions.

Our Data & Analytics services are designed to harness the full potential of your data, transforming it into actionable intelligence.

Whether it's evaluating ad performance, measuring campaign effectiveness, uncovering customer insights, or providing comprehensive business intelligence, we're here to empower your brand's journey through the digital realm.

Ad Performance

Creative Analysis, Attribution Modelling, Optimised Targeting

Because understanding the performance of your ads is the cornerstone of your digital success, our Ad Performance teams dive deep into creative analysis, attribution modelling, and optimised targeting. Making sure that every ad you launch is not just seen but leaves a lasting impact, driving results that matter to your bottom line.

Campaign Measurement

Budget Tracking, Actionable Insight Analysis, Campaign Pacing

Measuring the success of your campaigns is not just about numbers; it's about actionable insights. That’s why our Campaign Measurement services go beyond budget tracking and campaign pacing. We provide in-depth analysis, and offer actionable insights that enable you to optimise campaigns on the fly, and maximise your ROI.

Customer Insights

Single View of Customer, Persona Development, Optimised Targeting

Your customers are more than data points; they are individuals with unique needs. Our teams help you build a single view of your customers, avoiding data silos and inconsistencies, complying with privacy concerns, and allowing you to better understand your customers' data.

We also delve into persona development and optimised targeting for you, so your marketing efforts are tailored to meet the needs of your audience.

Business Intelligence

Consulting, Real-Time Intelligence, Business Insights

Our Data & Analytics services are not just about understanding the numbers; they're about revealing the stories your data wants to tell. We provide consulting, real-time intelligence, and delivering actionable business insights. Helping you navigate the complexities of data to make informed decisions that drive your business forward.

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What Clients say about us

Kylie Hannah

General Manager Membership, Brisbane Racing Club

Before our ticketing and loyalty systems were siloed, leaving us blind to valuable insights about our members. But Co.gency's team came in and completely transformed things using HubSpot.

Now we have a clear picture of member engagement, allowing us to personalise experiences and drive revenue like never before.

Their data-driven approach has been a game-changer. We've seen a significant increase in member satisfaction thanks to targeted offers and improved ticketing convenience. Plus, their insights have helped us identify new revenue opportunities, leading to a measurable boost in our bottom line.

Jon Fleming

Industree Group

A strategic approach that focuses on building a strong brand identity, fostering emotional connections with your customers, and creating a unique brand experience will increase brand loyalty and advocacy, and drive long-term success for your business.

Linda Hannah

Asia Pacific General Manager of Marketing, Caesarstone

Co.gency have identified and clearly articulated many of the key issues and challenges we are currently facing. I am blown away by the work. I am so pleasantly surprised by this, just WOW!

Craig Murphy

ANZ Senior Brand Manager, 3M FUTURO

A simpler way for customers to find the right support or brace they need in under 30 seconds. “’Find My Fit’ was an insight driven initiative by our advertising agency Co.gency, who delivered the experience from idea, into production, right through to execution.

James Pearson

Chief Executive Officer, 30 Seconds

While we’ve established a strong footprint within hardware retailers, the task has now turned to cementing 30 SECONDS as the go-to outdoor cleaner in the minds of Aussie consumers. Co.gency developed a solid media strategy that explored a range of media options to find the right balance of reach and impact for the creative platform.

Luciano Llorens

Head of Marketing, eToro

Co.gency has the specialist skills we need to leverage our sponsorship opportunities and media requirements. Their strategic conceptual thinking has also helped us define our course and localise our brand here in Australia, making them the perfect agency partner for eToro.

Tony Partridge

CEO, Brisbane Racing Club

Co.gency perfectly understood our strategic challenges. They captured the spirit and excellence of racing while showing how it permeates through our broader hospitality, events and member experience offering.