Co.gency first engaged with BRC in early 2020 to undertake a digital marketing project that quickly evolved into a full digital transformation project covering data warehousing, ticketing, CRM, membership management, eCommerce, marketing automation, and analytics.
Within the initial scoping of the project, it was clear that the existing ERP platform was not up to the task. We developed a deep and detailed understanding of BRCs operation and every customer cohort;
What we discovered was a sophisticated, multifaceted hospitality business, hiding behind the veneer of a racing-focused member organisation. While racing is clearly the central focus of BRC, it is encased by a hospitality offering with breadth from fine to casual dining, diverse entertainment and unique member events.
HubSpot was naturally selected as the platform that would unify a single view and source of truth of fans, members, and visitors.