SEM & SEO

Your business should make the front page

Visibility is key to business success, so SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two of your best allies to achieving this visibility online.

SEO enhances your website's organic search rankings, making your business more visible to potential customers. SEM complements SEO by using paid advertising to increase visibility in search engine results pages (SERPs), especially where competition is fierce.

Together, they create a powerful strategy that improves your online presence, drives targeted traffic to your website, and increases conversion rates.

"Co.gency uses our Google Ads expertise to help our clients stand out, maximise campaign success and drive client growth. As a Premier Partner, Co.gency is recognised among the top 3% of companies in the Google Partners program in Australia."

With the majority of consumers turning to search engines to find products and services, not leveraging SEO & SEM means missing out on valuable business opportunities.

Our SEM and SEO services are designed to boost your business to the forefront of search results, ensuring you capture the right audience at the right time.

SEO Audits

Dive deep into your website's performance with our thorough SEO audits. We identify any obstacles to your site's ranking potential, provide solutions and map out a plan of attack.

SEM Strategies

Leverage the power of paid search to instantly boost your visibility.

Our SEM experts design advertising campaigns that reach your target audience and resonate with them, maximising your return on investment.

Keyword Research & Strategy

Transform your content into user and ranking friendly formats with a keyword strategy. We pinpoint the terms your audience is searching for and integrate them seamlessly into your digital content to drive organic traffic.

Analytics & Reporting

With our analytics tools, you'll have a clear view of your SEM and SEO performance. We give you actionable insights to continually refine your strategy, ensuring your digital marketing efforts yield the best possible outcomes.

Why Co.gency

We stand apart for our specialised SEO & SEM services.

Our deep understanding of local and global SEO trends, combined with a client-focused approach, will help your business achieve its digital marketing goals.

Our team of SEM and SEO experts bring together a wealth of experience and a passion for optimisation, offering personalised solutions that align with your business goals.

With a focus on transparency, integrity, and results, we're committed to helping you outrank your competition and drive business results.

1. Discovery & Audit

We conduct an in-depth analysis of your business, competitors, and current online presence to identify opportunities and challenges.

2. Local & Global Optimisation

We’ll optimise your online presence for local searches, enhancing visibility in your specific geographic area, as well as for your wider audience.

3. Keyword Inclusion

Through detailed research, we identify and incorporate keywords that your target audience uses, improving your chances of ranking.

4. Technical SEO

Our team addresses the technical aspects of your website to ensure it's fully optimised for search engines.

5. Content Development

We then create high-quality, search-optimised content that engages your audience and boosts your ranking.

6. Syncing up SEO & SEM

SEO and SEM work best hand in hand. Once we have the basics covered, we align the SEO and SEM strategies for cheaper clicks and more time spent on your pages.

How long does it take to see results from SEO & SEM?

SEO is a long-term strategy, depending on your competition, it typically shows results in 3-6 months, while SEM can offer immediate visibility.

Can I focus on just SEO or SEM, not both?

While either can be effective on its own, combining SEO and SEM provides a comprehensive strategy that maximises online visibility and effectiveness.

Are your strategies adaptable to search engine updates?

Yes, we make sure that our team stays updated on all search engine guidelines and updates, ensuring our strategies remain effective and compliant.

What makes Cogency different from other SEO & SEM agencies?

Our expertise spanning multiple industries, combined with a tailored, results-driven approach and unwavering commitment to our clients' success, sets us apart. Check out our case study to know more.

What Clients say about us

Kylie Hannah

General Manager Membership, Brisbane Racing Club

Before our ticketing and loyalty systems were siloed, leaving us blind to valuable insights about our members. But Co.gency's team came in and completely transformed things using HubSpot.

Now we have a clear picture of member engagement, allowing us to personalise experiences and drive revenue like never before.

Their data-driven approach has been a game-changer. We've seen a significant increase in member satisfaction thanks to targeted offers and improved ticketing convenience. Plus, their insights have helped us identify new revenue opportunities, leading to a measurable boost in our bottom line.

Jon Fleming

Industree Group

A strategic approach that focuses on building a strong brand identity, fostering emotional connections with your customers, and creating a unique brand experience will increase brand loyalty and advocacy, and drive long-term success for your business.

Linda Hannah

Asia Pacific General Manager of Marketing, Caesarstone

Co.gency have identified and clearly articulated many of the key issues and challenges we are currently facing. I am blown away by the work. I am so pleasantly surprised by this, just WOW!

Craig Murphy

ANZ Senior Brand Manager, 3M FUTURO

A simpler way for customers to find the right support or brace they need in under 30 seconds. “’Find My Fit’ was an insight driven initiative by our advertising agency Co.gency, who delivered the experience from idea, into production, right through to execution.

James Pearson

Chief Executive Officer, 30 Seconds

While we’ve established a strong footprint within hardware retailers, the task has now turned to cementing 30 SECONDS as the go-to outdoor cleaner in the minds of Aussie consumers. Co.gency developed a solid media strategy that explored a range of media options to find the right balance of reach and impact for the creative platform.

Luciano Llorens

Head of Marketing, eToro

Co.gency has the specialist skills we need to leverage our sponsorship opportunities and media requirements. Their strategic conceptual thinking has also helped us define our course and localise our brand here in Australia, making them the perfect agency partner for eToro.

Tony Partridge

CEO, Brisbane Racing Club

Co.gency perfectly understood our strategic challenges. They captured the spirit and excellence of racing while showing how it permeates through our broader hospitality, events and member experience offering.