The Sunshine Coast’s only theme park has attracted visitors for some ‘Unreal, No Worries’ fun for decades. Unlike the theme parks of Queensland’s Gold Coast, Aussie World in contrast brings laid back and relaxing vibes of the Sunshine Coast while still delivering on the thrills and excitement of a theme park.
The Sunshine Coast’s only theme park has attracted visitors for some ‘Unreal, No Worries’ fun for decades. Unlike the theme parks of Queensland’s Gold Coast, Aussie World in contrast brings laid back and relaxing vibes of the Sunshine Coast while still delivering on the thrills and excitement of a theme park.
Our research into the Attractions/Parks Industry showed the majority of venues sold tickets on access, while a few had a pay per ride model. The best customer experiences had a unified journey where the attraction information was seamless for the purchase, and we wanted to offer a ticketing solution that was flexible to offer any type of event, function or ticket to meet the needs of the customers. Of utmost importance was to create an experience that walked the customer through the purchase journey and improved their day with simple, timely and clear communication.
Aussie World required a single view of the customer and a website built on HubSpot CMS would connect CRM, marketing, sales, and service, all out of the box. This means that the Aussie World marketing team now has access to customer data and the tools to use it, without the arduous task of integrating, connecting, and exporting data to tools and platforms.
Once the membership is activated, we use a further integration with the third party ticketing provider (Moshtix) to issue the barcode and create the membership record in the ticketing platform. Cogency integrated HubSpot with the with the Moshtix Event Ticketing API to issue a call to their platform and request a membership barcode for the required membership category. This data was then stored in a membership table created in a custom object in HubSpot. We then employed workflows to email the member issuing a digital membership ticket and welcome message.
With the single view of customer goal in mind we wanted to deliver for Aussie World a ticketing platform that integrates directly with HubSpot. HubTickets does just that by using a headless react java script module that sits directly in HubSpot’s CMS. This means all the events, functions, and tickets that are created in HubTickets are displayed directly on Aussie World’s website without the need to manually update.
The HubTickets platform has a direct integration with HubSpot and syncs all ticketing data back into HubSpot as a Deal with the ticket and products purchased showing in the associated line items. With this data the team created pre-event onboarding campaigns, upsell campaigns, post-event feedback campaigns, along with creating acquisition campaigns based on audience profiles of ticket purchasers.
Our integration of the ticketing platform with IdealPOS allowed tickets to be scanned and recognised using Aussie World’s existing POS terminals and barcode readers, as well as with our new access control scanners which could be used during busy park entry periods. This integration further allowed a growth in revenue by selling additional products online as add-on sales, which could be redeemed by ticket as POS.
The introduction of digital wallets to smart phones gave a further ticketing option to customers. Smart phone wallets are generated at the time of purchase and can be downloaded to both Apple and Android devices creating a better user experience and faster entry at the park.
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